Say hello to the
The New Age Playbook for Spellbinding, Can't-Stop-Reading Copy
A 35 page Downloadable workbook packed with secret strategies that'll take your writing from snore-worthy to IRRESISTIBLY bingeable
A solid gold, diamond-encrusted Swiss Army Knife of life skills is sitting in your pocket…
The ability to write well is to have a do-it-all magic wand at your side at all times.
But most writing is mechanical, dreary, dull, supremely skimmable, flaccid, and bore-you-to-tears utilitarian.
Which is WEIRD!
Because it doesn't matter if you're a digital content creator, professional freelance keyboard artist, wedding florist, or corporate product manager — you use writing in your work in some way.
From sales pages to website copy to project proposals to consulting pitches to Slack messages to weekly newsletters to those cursed Instagram captions, we all have to write for our jobs.
You know this, I know this, weird Uncle Giles knows this.
But if writing is a mission critical super skill, why are we so stinky poo poo bad at it?
The biggest lie you've ever been sold is that it takes A REALLY LONG TIME to write standout copy.
After the 32nd consecutive staring contest with your computer's blinking cursor that ended in defeat, you resigned yourself to a fate of either boring blah blah writing you could fart out in 22 seconds with the help of ChatGPT OR grueling-yet-inspired copy that took weeks to craft.
Honesty Zone: A ChatGPT copy-paste job is obvious to everyone. (sorry) Even the most detailed and specific AI prompt spits out a paragraph that still requires human tzuzh-ing to be usable.
Writing that delights your reader doesn't have to be a painful process.
You can:
plot twist: your 11th grade english teacher did you dirty
School taught you “good” writing according to dusty ol' antiquated ideas of where words should live. (Books, pamphlets, treatises, newspapers, academic papers… allegedly “respectable” places.)
But 99% of our writing lives on Beyoncé's Internet, baby. And the rules are different here.
Instead of focusing on “respectable” writing — boring, snore-worthy, lifeless, frigid — set your sights on INTERESTING writing.
Interesting writing is naturally vibrant, mouthwatering, intoxicating, life-giving, beguiling, addicting, achingly pleasurable.
writing that makes your reader lick their plate clean and come back for seconds and thirds
To write tantalizing copy that leaps off the page is a super skill that instantly and materially improves your life.
Transform bland word salads into deliciously bingeable emails. Alchemize anemic blog posts into magnetic viral business-builders. Transmute insipid cold outreach inquiries into “oh my god I've gotta meet you” replies.
learn how to do it in less time than it takes to watch an episode of “mr. and mrs. smith”
Introducing
The New Age Playbook for Spellbinding, Can't-Stop-Reading Copy
My comprehensive workbook that teaches you the three core principles you need up your sleeve to write words that leap off the page and compel readers into action.
Let’s take a look at what’s inside
↓
01
The SEVEN FRAMES OF INTERESTING WRITING
The fastest way to improve your writing. See the strategies in action through dozens of examples I've pulled from books, movies, the internet, and beyond. Try your hand at applying each lesson with our IMPERFECT PRACTICE worksheets.
02
the stages of awareness
The Four Stages of Awareness are CRUCIAL to your content, marketing, and understanding the motivations (without judgement) of your ideal client — or, the person you’re writing to.
Each stage represents a different mindset of your user. Understanding which stage your reader is at will help you create content, plan your marketing with ease, and grant you opportunities to tailor your messaging and meet your user at their respective step in their journey.
03
Copywriting formulas
On top of the Seven Frames of Interesting Writing and the Stages of Awareness, I'll teach you the four most powerful copywriting formulas every writer needs to know.
🚧 CAUTION 🚧
This workbook will leave your creative brain drooling for more, and may unlock a tidal wave of inspiration.
We've distilled the results of 1000s of hours of study, research, and practice into this 35-page workbook.
No fluff, no filler, just the need-to-know strategies that work.
Avoid writer's block and write a first draft that gives you more bang for your buck
Run through an editing checklist to exponentially improve your writing in less than five minutes
Cellularly understand your user's problem to write magnetizing copy that speaks to them
Write an email request that'll get you anything you want (note: please do not use your newfound powers for evil!)
Infuse humor, confidence, and personality into everything you tippety tap into your keyboard
Drive engagement and sales from the right customers who need your offering
Ok, so how can i access these secrets?
Taking a copywriting course or a writing coach can be an incredibly beneficial experience, but can run into the thousands depending on who you're buying from. That doesn't mean it's not worth it (these skills are invaluable, mi amor) but I want to give you access to this information at a price that doesn't make you squirm. That's why for a limited time only, I’m offering the The New Age Playbook for Spellbinding, Can't-Stop-Reading Copy for only
$79
MEET THE CREATOR—michelle pellizzon lipsitz
There's no better feeling than when someone replies to my email request, or Substack post, or job listing and says, “Your writing blew me away.”
(seeing hundreds of sales come in from a checkout page I wrote from my couch in my bathrobe is a close second)
the world is your oyster, bro
You're 35 pages away from exponentially improving your life writing.